HELLO, I'M DAVE.

What drives me is building world-class strategy and execution for global brands, with a focus on sport and human performance. Over the past 15 years, I’ve done this through communications, experience design, and product development.

I’m a strategist–account hybrid, helping sports brands like Nike, Adidas, Intersport, Gatorade and OneFootball succeed — and more broadly for PlayStation, Patagonia, TikTok, Philips, Vodafone, Highland Park, Reckitt Benckiser, Foxtel, ANZ Wealth and M.J. Bale.

Currently in London at global digital innovation agency R/GA, I’ve also worked in Amsterdam and Sydney at AKQA, WE ARE Pi, Studio Lore, TBWA, J. Walter Thompson, and Momentum Worldwide.

Nike Sync

We created Nike Sync — a digital training platform designed for athletes with periods. Initially launched across Nike’s digital ecosystem, it has since evolved into app onboarding and personalised member journeys through experience mapping and campaign activation. Launched in EMEA in 2021, it’s now scaling globally as the core insight remains powerful in helping Nike serve all athletes.

adidas - RECODE RUNNING

This campaign saw us undertake the task of globally reposition adidas Running - introducing a culturally more meaningful position for the category. It resulted in taking adidas Running from a product first communicator to one driven by consumer insight; resulting in purpose driven communications.

Nike Teens

In October 2023 we launched the Nike Teens digital ecosystem, a destination where teens come for the sport, but stay for each other. It was launched as a girl-to-girl digital zine that encourages curiosity, enables community and celebrates sport as a playground of infinite possibility.

We launched with the first issue curated by 15-year old Dutch athlete (dancer) Fleur Zwartkruis with the following launch film, and have since continued to iterate the Teens engagement with its own visual identity brought to life through multiple iterations of athlete stories and photoshoots throughout 2024 & 2025 - images below.

Website live here in latest iteration.

INTERSPORT - You Never Sport Alone

With the year that was 2020 in the rear view mirror, we brought in 2021 with some motivation and positivity through sport - focussing on the support of our training crews that are there for us both physically and digitally.

Nike - MOVE TO ZERO

To emphasise the importance of ongoing action and behaviour change, we launched Nike’s Move To Zero campaign on Earth Day 2023 to encourage Nike owners to extend the lifespan of their products. The approach was to make the act of recycling, refreshing or reusing your old gear as active as the act of buying it in the first place. We worked with athletes & communities including UNKWN PROJCTS, Eluid Kipchoge, Sky Brown, Lotte Wubben-Moy and Eric Dier to create bespoke social  content that brings to life the message that before creating more landfill, you should Get ‘Em Back In The Game.

adidas - Ultraboost 19

Our product launch film created to hype the next generation of adidas’ most popular shoe since 2015 - the UltraBOOST. For this campaign we go back to the design roots of adidas and hero the brand that is For Creators By Creators.

Gatorade - Bolt Rate

In the weeks before the Australia vs England Ashes cricket series, we enlisted the world’s fastest man - Usain Bolt - to train the Australian team to excel in a traditionally overlooked measurement of the game: run speed between the wickets. In doing so, we introduced a new competition within the notoriously slow game of cricket: The Bolt Rate.

It resulted in worldwide press reaching over 180 million people, a 25% uplift in Ashes viewership on the back of the hype created, and a 3.5% increase in sales of Gatorade year-on-year over the same time period.

Multi-Aid Programs (MAPs) - Robogee The Robot

In 2020, we launched an inspirational children’s character - Robogee (Robot Refugee) - who’s story was based on the real accounts of Refugee children and migrant youth from around the world. We created an entertainment franchise and produced a kids book and doll, who’s proceeds all went back to education programs in Lebanon to empower displaced youth from Syria.

M.J. Bale - Coolest Suit on the Planet

For the launch of M.J. Bale’s ‘Cool Wool’ range - made from breathable Merino wool that keeps you cool in the heat - we partnered with English Weatherman Alex Beresford to go on a heat-seeking mission to the hottest places on earth for live weather broadcasts via Facebook live & Instagram Live to prove that in a world getting hotter, you can always keep your cool and look great at the same time with M.J. Bale.

Back in Australia, we created a world first change room that simulated the temperatures that Alex was currently experiencing in real time, so people could trial the Cool Wool suits for themselves at the hottest temperatures on earth. 

G Active Hydrogym

To launch Gatorade’s new sugar free product in Australia, we created an immersive brand experience that promoted the essence of the product: a lifer more active. We set up a floating gym on Sydney harbour and listed the help of 3 of Australia’s leading fitness influencers to spread the word and promote the event on social.

It resulted in a reach of 15 million views & impressions, 37 pieces of media coverage, and beat projected sales by 22% in the first month after launch.

UNSW - Women in Engineering

Engineering is a male dominated industry, and therefore male dominated university degree. The perception is that it’s all hard hats and men designing heavy metal machinery. That doesn’t bode so well for university faculties trying to encourage more women to enrol in engineering degrees.

We set out to change perceptions of the entire industry by enlisting the social crew of the Nervo Twins - a grammy award winning DJ duo who use their engineering smarts to produce their music.

Veet - Hairy Questions

Teenage girls going through puberty have a lot of questions. It’s arguably the hardest time in in their lives to navigate what’s ‘normal’, they want to fit in, but sometimes answers to life’s tough questions as a teenager aren’t easy to find. So for Veet EasyWax, we tapped into the truth that in this time, there’s someone you don’t usually ask the hard questions to: dad.

We launched the below video to capture attention and create shareable content, which drive teenage girls to the Feet EasyWax kit - a kit designed to help them with the hard questions when it comes to beauty and hair removal. So they don’t need to rely on unreliable sources anymore.

Industry Press:

Click this link for an article I got published on B&T about productivity in a modern workplace.

Click this link for a Campaign Brief article about winning my place in AWARD School.